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Is Cuba ready for American business?

Is Cuba ready for American business?
By Kai Ryssdal
March 15, 2016 | 12:57 PM

This week, the Obama Administration announced a further ease of
long-standing United States sanctions against Cuba. New measures
announced Tuesday will encourage more person-to-person educational
travel, and allow more Cuban national to get jobs or open bank accounts
in the U.S.

We spoke with Cardiff Garcia, a reporter for FT Alphaville fresh from a
trip to the island on how reduced sanctions will effect businesses who
want to set up shop in Cuba.

On how prepared Cuba is for the arrival of the business from the United
States:

It’s clear right now that Cuba wants the investment, they want the
tourism they need the revenues but at the same time the infrastructure
upgrade is coming along very slowly, the business environment is still
very soft. I’m quite certain that they welcomed this opening but at the
same time they’re going trough it with quite a bit of wariness. I think
the Cuban population is excited about, possibly more so than the Cuban
government.

On the capabilities of Cuba’s tourism sector:

The tourism boom there has been quite impressive in the last few years,
and there isn’t the hotel capacity to deal with it. Some of them are
allowed internet access because they are businesses, but remember
internet is not allowed in the homes, and it’s only very gradually
being allowed to be accessed in other places. Most places in Cuba don’t
accept credit cards. One of the inconveniences of traveling to Cuba, for
Americans in particular, is you have to have enough cash on hand to last
the entire trip or you’re going to run into some serious problems.

Carda on the readiness of Cuban and American businesses to conduct trade
with each other:

Some American businesses have been exempt from the embargo all along,
agriculture, telecommunications. I think other businesses are gonna be
surprised to find that regulations on the Cuban side are still really
quite stringent. Right now for instance when you invest in Cuba, it has
to be in a joint partnership with with the government in a minority
stake. You have very limited access in terms of dealing with your own
employees, and even paying them. Cuba is very slowly rewriting its
investment laws, and its established this economic zone that’s trying to
attract new investment and where the rules are a little more favorable
for foreign companies. It is still a very profoundly bureaucratic place,
especially for business.

Follow Kai Ryssdal at @kairyssdal.

Source: Is Cuba ready for American business? –
www.marketplace.org/2016/03/15/world/cuba-ready-american-business

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